UNIQUE INSIGHT
TO INFORM & INSPIRE
DD IS A CREATIVE AND STRATEGIC
RESEARCH CONSULTANCY
We help brand leaders gain competitive advantage in the marketplace by inspiring and informing their decision-making through strategic insight.
Where BRAND VALUE meets INNOVATION
Where HERITAGE meets HYBRID
Where INSPIRATION meets DATA
This is where human & brand truths are revealed.
This is where DD resides.
OUR
SERVICES
Our offering brings together an understanding of the client’s business as well as the cultural context of brand and user.
Our approach is founded on qualitative & quantitative research, knowledge of new behaviour & marketing science, and creative problem solving.
BRAND
GROWTH
BRAND
GROWTH
We look at the long and short of it: rethinking a brand's long-term growth strategy and optimising a campaign or brand activation.
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Brand Positioning
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Brand Portfolio
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Brand & Line Extension
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Brand Activation & Campaign
IDEATION &
INNOVATION
IDEATION &
INNOVATION
We help creative and strategic teams generate and optimise ideas. We bring in expert and consumer perspectives.
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New product development
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Creative development
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Identifying Innovation Opportunities
HUMAN &
CULTURAL INSIGHT
HUMAN &
CULTURAL INSIGHT
Human behaviour and needs only make commercial sense within a cultural context: we help brands harness this understanding.
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New Market Entry
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Segmentation
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Cultural Codes & Brand Narratives
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Identifying Needs & Opportunities
CUSTOM-MADE INITIATIVES
CUSTOM-MADE INITIATIVES
Our clients sometimes need a custom-made approach: we design programmes and initiatives that help find the answers.
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Cultural Immersions
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Team workshops and brainstorming sessions
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Trend pieces & white papers
Unique & innovative brand ideas are born at junctures.
The junctures where tensions meet and opposites converge:
the LOCAL and the GLOBAL
the INNOVATIVE and the FAMILIAR
the PHYSICAL and the DIGITAL
the GUT and the HEAD.
HOW WE'RE
DIFFERENT
We bring a team of experts into each project: marketing, strategy, CRM, designers, copywriters, etc.
A team that brings together deep understanding of what makes brands and products come to life, grow and prosper in Asia and beyond.
ONLY THE
A-TEAM
We provide custom-made solutions to address specific goals.
We do this by applying new science to provide creative ideas for the way forward.
COMBINING CREATIVITY & SCIENCE
Based in Tokyo and Singapore, we have a unique perspective.
As the Asian consumer evolves and local brands challenge the global status quo, we're increasingly working on propositions that are emerging out of Asian markets and brands.
UNIQUE ASIA-FIRST PERSPECTIVES
OUR
WORK
We work across a plethora of products, categories and brands. Over the years we’ve developed experience and expertise in the following areas:
OUR
CLIENTS
Asia is our home turf, but our experience and expertise extend beyond. We have informed and inspired brands on five continents.
OUR
TEAM
DRAGO DJOUROV
Managing Director
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BA and MA in Behavioural Sciences and Sociology from Hitotsubashi University, Tokyo
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Living and working in Asia since 1997—Osaka, Tokyo, Hong Kong and Singapore
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Strategy, academic and commercial research experience of over 20 years
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Experience with blue chip companies on five continents
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Fluent English, Japanese, Russian and Bulgarian speaker
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Formerly with McCann Erickson Infoplan Tokyo, TNS, Flamingo Tokyo.
KRISTI MACKINTOSH
Associate Director
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MA in Economics and Marketing from Wakayama University
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Over 20 years of Asia experience—Wakayama, Tokyo, Hong Kong and Singapore
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Background in CRM, Marketing, Market Entry
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Marketing Research experience of over 10 years
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Experience with luxury, banking, insurance, automobile and retail industries in Asia, Europe and Southern Africa.
